Production date
A light blue and white polyester mesh back trucker cap promoting Phillipps Motors Ltd. " PHILLIPPS MOTORS LTD. / NEW PLYMOUTH / FORD / " ENERGY CITY " " is written on the white panel on the front of the cap. " 100% Polyester / One Size Fits All " is written an a small tag inside of the cap. " Head Talk Inc. Keri Keri / New Zealand " is written on a small tag on the back of the cap.
See full details

Object detail

Production role
Production date
Credit line
Caps like these began to be given away to new car clients at Phillipps Motors Ltd during 1984. Robin Astridge, who worked there at the time, remembers that the incoming Dealer Principal, Peter Lloyd, rang him from Kaikohe and said he wanted to give away caps to new car clients as a similar product had been a "great give away" elsewhere. He asked if there was a New Plymouth slogan at the time. Robin replied that he didn't know of one but suggested that "we are a city of oil and we are an energy city." This ' Energy City ' slogan subsequently was emblazoned on the caps and Robin thinks it may have been the first time it was used in connection with New Plymouth.
Accession number
Collection type


My shortlist

Explore other objects by colour

Public comments

I worked for this firm from 1954 to 1978.

- Ron Webber posted 8 years ago.

Google reCaptchaThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.