Towel, Dish

Production date
A bright yellow linen promotional tea towel for Taranaki Ale. The tea towel features a large picture of a Taranaki Ale flagon. " DRAUGHT / TARANAKI / ALE / THE BEER THAT SATISFIES / RUSH ME BACK / FOR A FRESH ONE! / BREWED BY TARANAKI BREWERY LTD " is written on the label of the flagon. "THE BEER FOR ALL OCCASIONS ! / with the compliments of / THE TASMAN / WINE & SPIRIT / STORE / NEW PLYMOUTH / THE BRIDGE / WINE & SPIRIT / STORE / WAITARA / THE COUNTY / WINE & SPIRIT / STORE / STRATFORD / THE WHOLESALE / WINE AND SPIRIT DEPT / TARANAKI BREWERY LTD / NEW PLYMOUTH / FAST COLOURS / PURE LINEN " is written in red and black lettering on the front. " CAIRNGORM / REGD is written on a small manufacturers tag on the back.
See full details

Object detail

Production date
Credit line
This gaudy tea towel is a reminder of the time when the big glass flagon filled with a local brew was king.Taranaki Ale, brewed in New Plymouth by Taranaki Brewery Ltd, was quaffed in pubs and homes around the region for many years and the claim on this tea towel from the 1960s that it was “for all occasions” does probably not overstate the case in some households.Taranaki Ale continued to be produced until the 1990s even though the new owner, Dominion Breweries, stopped brewing it in New Plymouth in 1971.
Accession number
Collection type


My shortlist

Explore other objects by colour

Public comments

Be the first to comment on this object record.

Google reCaptchaThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.